Williams et Oliver

Senior Brand Manager

May 2021 – Oct 2022

Led the Marketing & Advertising function at Dom Farfora for a portfolio of 10+ premium brands across e-commerce and retail. Coordinated GTM, co-op funding, and brand DNA alignment with EU, UK, and US HQs. Drove launches, activations, and private label GTM.

• 01
  Multi-Brand Strategy & Development: oversaw full-cycle brand development — from strategy design to execution — for a portfolio of 10+ luxury maisons across tableware, home décor, and home fragrance, including a candle brand held on distribution where I ran marketing and promotion end to end; coordinated GTM, unlocked co-op marketing funds, and aligned brand DNA with EU, UK, and US headquarters.
• 02
  Boutique & Flagship Launches: co-led launch strategy and brand positioning for new multi-brand boutiques, including visual development, in-store representation, and omnichannel campaign curation for a luxury retail launch.
• 03
  Brand Guidelines & Visual Merchandising: adapted brand guidelines and visual merchandising standards across multiple luxury maisons and retail locations — governing POS materials, window display strategy, in-store content, and brand activation playbooks to ensure omnichannel consistency.
• 04
  Integrated Marketing & Cross-Functional Execution: built IMC plans, digital activations, and retail tools to drive conversion; coordinated with Sales, Education, Supply Chain, and creative/media agencies while managing and allocating the A&P budget across the portfolio, plus forecasting.
• 05
  Partnerships, Events & Private Label GTM: built brand advocacy with luxury partners across hospitality, aviation, and banking; delivered 20+ end-to-end premium events for VIC clients and joint launches with beauty brand partners; presented brand and campaign proposals to maison headquarters and corporate clients; led end-to-end go-to-market strategy for two new private label brands.

Brand & Communications Manager

Apr 2018 – May 2020

Led brand strategy and integrated communications for a portfolio of global premium brands. Worked with HQs, agencies, and retail to deliver events, PR, and content. Built advocacy programs to grow organic reach.

• 01
  Multi-Brand Strategy & Communications: led brand strategy and integrated communications across a portfolio of global premium home & lifestyle brands, aligning with HQs, agencies, and retail partners.
• 02
  Trade Marketing & Retail Excellence: delivered end-to-end trade marketing and retail excellence across major department stores — gift-with-purchase programs and in-store promotions, stock allocation and inventory adjustments, purchase orders and credit-memo tracking — ensuring brand DNA consistency at retail and online.
• 03
  Premium Activations & PR Events: ran premium brand activations and PR events from concept to delivery, synchronizing digital strategy with high-end retail experiences to drive traffic and revenue growth.
• 04
  Ambassador & Advocacy Programs: built a 50+ ambassador program from the ground up, shifting brand communications from paid media toward organic, earned reach.
• 05
  Content & Media Strategy: repositioned PR from traditional coverage toward high-impact special projects and strategic B2B collaborations; launched an owned print media channel from concept to production to strengthen customer retention.